Crappy Viewfinders

What is it with the modern HD Superzooms and the crappy viewfinders?
The SX1 is very bad and now Sony with her new HX1 (copycats) has a tiny crappy viewfinder also.
"like the LCD screen, the viewfinder is a 4:3 aspect ratio screen, so you get big black bars along the top and bottom when shooting high definition video. This isn't helped by the fact that the viewfinder is rather small; it looks like a small TV viewed from a distance."

Is the viewfinder just there to show "we have one"? It looks like a DSLR but with a nearly unusable viewfinder. I tried nearly all modern superzooms and the best on so far was the big one from the SX10 with a usable resolution.

Sorry Sony HX1 and Canon SX1 I am not willing to pay top money for a crappy product.
If Canon would install the SX10 viewfinder on the SX1 than the viewfinder would be perfect for fotos and the swivel display for video.